a bit about us.

We’ve worked together in different shapes or forms over the past three decades and bring together a range of complementary end-to-end skills and strengths.

Here’s the core of the team but there’s an extended family together with an impressive Little Black Book of contacts to draw upon beyond.

We’ll hope to get the chance to work with you soon.

meet our team.

There’s a rich mix of experience - from client side through to digital - all hands on, roll-your-sleeves-up, get it done kind of people.

And all with a tireless fascination with insight and deep love of creativity.

 
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founder and project leader.

End-to-end skills and over 25 years’ consulting experience. Has led numerous large scale insight, innovation and strategy projects and authored annual macro and category trends and audience studies which have been shared with international audiences. A charity event coordinator plus food and travel obsessive. 

 

foresight + strategy.

Brand strategy, insight and foresight expert with 20+ years experience client and agency side with extensive consumer and corporate brand expertise. A trained copywriter word wizard plus dog behavioural specialist on the side.

creative direction.

A truly conceptual designer who brings insight and strategy to life from concept to final crafting - from innovation to brand redesign. Experience on client and agency side. A keen cook and culture vulture.

insight + data analysis.

Seasoned qual and quant research specialist with equal expertise in corporate and consumer brand insight challenges: from consumer panels, to focus groups, U&A studies to ethnography. UK-based but often found in her homeland America.

 
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innovation & strategy.

Creative strategist, innovation and semiotics specialist with a fascination for trendcasting. Brings 10+ years experience to the team and diverse international client experience. A multilingual design maven with roots in Spain and Turkey.

ideation + concept optimisation.

Marketing all rounder with comms and activation expertise. A fiercely energetic workshop facilitator and project driver. Over 20 years experience in both client and agency side. Renovates houses as a side hustle and is well into double figures on her successful projects to date.

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insight & facilitation.

Research moderation and workshop specialist – with a special love of fashion and youth culture. Work has focused on innovation insight partnering with top global agencies. A composer, singer and digital expert.

 
 
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sustainability & culture.

Anthropologist with a specialism in sustainability and psychology. Puts values and behaviour at the heart of brand thinking. Experience in global brand and sustainability consultancy. Avid runner and currently training in psychotherapy.

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visualisation genius.

Brilliant visualiser and illustrator working from product concepting in innovation and design thinking workshops to bringing to life strategic landscapes visually. Worked with multiple global businesses internationally. Motor cross racer and all-round sports nut.