our services.
some of the tools and techniques we use...
creative insight groups.
Stimulated depths
Conflict groups
Priority radar
observers’ views.
Peer & observer view
Psyche probes
Narrated safaris
blended ethnography.
Online communities
Shopper shadowing
Candid self capture
Spies & moles
secondary research.
Online discourse analysis
Semiotic decodes
long range futures studies.
2030 projective futures
Expert witness projections
audience projections.
Generational audiences
Behavioural/attitudinal
global macro trends.
Long range global trends
Topic-based - attitudinal
& behavioural
category trends.
Food & drink
Alcoholic drinks
Personal care
Sustainability
brand strategy.
Brand (re)positioning
Brand model building
Brand architecture
Brand purpose & manifesto
growth strategy.
Portfolio strategy
Pipeline planning
visual strategy.
Creative strategy
Semiotic studies
Visual architecture
Design auditing & coding
verbal strategy.
Brand naming & first stage checking
Brand architecture
Tone of voice
Category linguistic auditing & decoding
accelerated NTW innovation.
Innovation worklabs
Expert workshops
innovation strategy.
Innovation platforms
Category white-spacing
innovation workshopping.
Co-creation workshops
Brand equity stretch
Design Thinking Sprints
innovation strategy.
Pipeline planning
Consumer journey innovation