directional & workable.
Foresight can too often be high on thought provocation, low on actionability.
Here there’s plenty of projection, prediction and of course, provocation but it’s always evidenced with a clear ‘what now’ and rooted in relevance for the brand or category.
Directional yet workable. Inspiring but grounded. It’s about equipping brands with the fuel to create the future rather than just responding to it.
how we do it.
long-range futures studies.
2030 projective futures
Expert witness projections
global macro studies.
Long range global trends
Topic-based
audience projections.
Generational audiences
Behavioural/attitudinal
category
trends.
Food & drink
Alcoholic drinks
Personal care
Sustainability