the future of GenY socialising.
UK study into future socialising drivers for GenY projected over five years. Used as a planning and innovation tool for Heineken UK and fed into an update of core business drivers.
the future of breakfast.
CPW wished to stop ‘making the same innovation mistakes we’ve always made’ via a top down, provocative and predictive ‘Future of Breakfast’ long range innovation programme, fueling step change NPD across the core cereal portfolio.
the future of food sensory.
Givaudan needed a pipeline beyond core to hit ambitious audience, category and sustainable growth targets while growing business incrementally. We shaped 5 ‘big bet’ future pillars and ideated a five year+ pipeline with a global team.
a case study in more detail.
Unilever: 2030 vision & pipeline
for the Global Desserts division.
Unilever needed to inspire the Global ICEX with a vision of how future consumer drivers and PEST macro forces would influence product, packaging, retail reality and route to customer.
We took macro themes and big data and mapped five future pillars against which to innovate with a global brand team and then fast track created a raft of new product concepts (new and existing brand) on the road to a 2030 Global Desserts future.
We scripted and created a provocative Futures film which opened the annual ICEX meeting and created product prototypes from the pipeline to make the future real for the Global Directorate. Concepts were shortlisted and went into development pipelines or soft pilot launch tests, including the Soft Republick retail pilots.
“It was AWESOME! Our leadership team really liked the trends movie and felt new product ideas had great breadth and ambition. The output is impressive, and really well received internally. We now have a clear vision for the ice cream category. We have a great base to step up to the whole category and a good feel for where the passion of our leadership is.”
— Global Transformation Director Unilever Desserts
