shaken and stirred: drinks trends.
Annual reporting on key trends impacting the alcoholic drinks industry – incorporating product, technical, ingredient and packaging trends and emerging semiotic themes. Shared in seminars with >100 clients and tailored and shared in multiple client workshops internationally.
global snacking trends for Mondelēz.
A global macro trend study to steer Mondelēz divisions globally toward 2025, supported by directional, evidenced snacking pillars to fuel commercial category innovation.
personal care trends.
Annual trends-tracking of the global personal care industry, spotting influential cross-category trends themes: from usage rituals to channel innovation. Supported by category semiotics and shared in seminars across five international markets.
a case study in more detail.
Danone: Aligning the Western European business in shared futures thinking.
Danone’s Dairy and Waters businesses conduct regular ideation pulses to ensure a viable future-fit onward pipeline. Innovation anticipates global consumer purchasing, consumption and health trends and readies for macro forces.
We authored two bespoke category trends to frame and feed European ideation sessions for each of the Dairy and Waters businesses. These trend sessions were shaped around emerging themes and richly evidenced from within and outside each category with new product examples, innovative ingredients, packaging formats and emerging visual and verbal claims and language. The sessions kick-started the innovation programmes and formed a central reference for onward pipeline development.
“Feedback has been overwhelmingly positive and you provided loads of food for thought. Even today sitting in the business planning Steerco, it was noticeable how much has stuck - with our Sales Director and Heads of Category and Shopper Marketing all citing your trends as we reviewed initial growth tasks from the brand planning teams.”
— Head of Strategy & Insights, UK, Ireland, Belgium & Netherlands