deep & actionable.
It’s a case of never taking a ‘one size fits all’ approach to insight. Each programme is bespoke and designed to get to the heart of consumers’ needs and motivations – rational and emotional.
Insight work often melds real-time observation with techniques that probe or dig into taboos, buried motivations or hard-to-articulate rationales. Often it’s simply about creating new insight approaches to disrupt inertia or open up a new level of disclosure.
Insight briefs have covered diverse markets: from Canada to China; India to Indonesia; Norway to Nigeria; Mexico to the Middle East. It always unlocks big opportunities, and even wins awards on the way.
ways we do it.
creative insight groups.
Stimulated depths
Conflict groups
Priority radar
blended ethnography.
Online communities
Shopper shadowing
Candid self capture
Spies & moles
observer’s
view.
Peer & observer view
Psyche probes
Narrated safaris
secondary
research.
Online discourse analysis
Semiotic decodes