insight-fueled Nordic health innovation.
Insight deep dive into Nordic health mindsets to fuel 'top down' wellbeing innovation in Fazer's four food divisions. An online health community led to 1-on-1 ethno depths. This informed health archetypes, a strategic wellbeing lifemap and an insight-led innovation framework launched to all divisions.
decoding positive moderation.
In-depth insight into moderate drinking attitudes and drivers in three life stages of UK men. This fed a European insight framework and onward portfolio innovation and informed the European L/NA strategy. Recipient of IGD Insight Excellence Award.
understanding IBS suffering & management.
UK immersive study into emotional realities of IBS. A landmark study to inform messaging and tone of voice and assess fit for Colpermin and Imodium brands with an IBS offer. The insight shaped audience targeting and fuelled IBS new product launches in 2015.
a case study in more detail.
Coloplast: Turning insight into
directed innovation.
Coloplast delivers continence care for post surgical and chronic disease areas, serving a complex patient-HCP-carer community with diverse needs over the care continuum. The business had under-used global insight in multiple formats, so needed to collate and optimise this, to boost usability, identify gaps and use insight to feed targeted innovation.
We led a ‘top-down’ review, shaping insight into a living, strategic tool.
We extracted core patient, HCP and carer insight from over 100 sources, clustering into core themes to workshop. Together with a multi-market team we augmented and ‘laddered up’ insights and spotted gaps. Clusters were collated into a draft ‘Bible’, ordered by audience and evidenced with data, verbatims and identified knowledge gaps. We launched this to the Coloplast marketing and innovation community as a central ideation platform to fuel new product, service and CRM initiatives.
“Good work in such as short and pressured time frame. It was great that you stayed true to what the data really tells us and crafted what you believe to be the key insights in a compelling way… we will now be able to really see where it takes us in the directed innovation you have helped to identify, not just where we think we should go.”
— Global Marketing Director Coloplast
