applied creativity and insight.
taken further, faster.
a bit about kwad.
We work resourcefully and at pace to provide clients with tailored approaches to their brand, category, audience, innovation or design challenges - deploying our diverse end-to-end skills.
It’s all delivered by seasoned hands who are good to work with. So you can expect swift service and assured results, without lengthy processes, airs or graces.
our services.
smart & creative techniques
for deeper and extremely
actionable insight
directional & workable thinking
with richly evidenced proof, which teams can apply with ease
clear, simple & grounded
in deep insight and fueled by
future-proofed foresight
ambitious & rooted in consumer
insight plus stretchy foresight so it’s always commercially sound
some recent briefs we’ve tackled…
insight.
“How and why have shoppers’ buying and usage behaviours changed since Covid-19, and which will stick beyond.”
“Identify the most resonant strategic sustainable platforms with shared appeal in seven scale markets globally on different stages of the sustainability journey, so we can innovate effectively and holistically with our key global brands.”
“Understand the meaning, needs and emotions of the in-home transition drinking moment so we can find the commercial white space to innovate into with our brands.”
foresight.
“Where will the next growth in no and low alcohol drinks come from and how can we do it differently and better.”
“Help us audit the plant-based category in key global markets and identify white space that our brand can own and grow into.”
“What will be next in frozen food and how can we tap frozen’s core benefits to engage with and recruit the next generation shopper.”
strategy.
“Identify the biggest commercial wins for sustainable propositions in NTW drinks brands.”
“Sharpen my kids’ toiletries brand proposition and shape an innovation pipeline to open doors and new conversations with bigger retail.”
“Help us to engage young kids to recognise and support the signs of mental health early on, through impactful comms and activation, with insight at its heart.”
innovation.
“Bring our iconic drinks brand to
a younger generation through innovation that heroes the core
but reinterprets our brand’s
distinctive assets.”
“Create a new healthier snacking brand which can delight mums and primary school-age kids equally.”
“Shape our b2b European retail and foodservice pipeline to anticipate scale trends and leverage our manufacturing capabilities cross-market.”
clients we’ve recently helped.
our latest thinking.
